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From the outset, the development team behind the Mazda MX-30 wanted to create a car that would become a partner to its owner. It should appeal to be driven daily, and every time a customer gets behind the wheel, their affection for it should grow, and they can be true to themselves. Everything about the model, from the styling that breeds a sense of familiarity to the open-feeling cabin that sets the mind free, is uncompromisingly designed around the user.
With the MX-30, Mazda aspires to offer their customers new and life-enriching ways of using and spending time with their cars. The adoption of the freestyle doors not only enhances functionality but opens up a wide range of new and creative uses for the MX-30. Mazda hopes that, in addition to enjoying the drive, customers will use the car creatively, making it truly their own.
The relationship between people and cars continues to change over time. Today, during such a period of change, Mazda puts forward a ”Human Modern” concept through the MX-30 to express our daily joy with cars. We explored a new direction that closely matches a modern lifestyle based on Mazda’s emphasis on beautiful shapes and craftsmanship created with human hands. We have created a unique design that embodies the “Kodo” extension through an unprecedented approach to expression.
For the interior, we valued a sense of openness. The interior space with a floating theme gives a sense of unity. You can find Mazda’s attachment to the environment, interior comfort, and craftsmanship through materials such as Heritage Cork. On top of this, the space created through opening the free-style doors gives a further open feel, stimulating the senses of both the driver and passengers.
The team created an open-feeling and comfortable interior with environmentally friendly materials. Heritage Cork used in the console tray is designed to emphasize the texture & visual warmth of the material. The door trim features a fibrous material with a texture that seems to contain air, creating a sense of openness within the cabin. It also uses fibers made from recycled plastic bottles & the cork is harvested from the bark of trees without felling. They are both low-impact and sustainable.
Mazda wants people to enjoy driving in any situation, which applies as much to a BEV as it does to any other car. The MX-30 incorporates further-evolved Mazda-unique Jinba-ittai driving performance, achieved through our human-centric development philosophy. Every time you drive the MX-30, you can experience an enjoyable everyday driving experience.
The demand for safety is increasing day-by-day. As such, Mazda MX-30 is equipped with our further-enhanced advanced safety technology, i-Activsense. The MX-30 incorporates these latest safety philosophies and technologies to enable safe and joyful driving.
Our injury and damage-mitigating brake technology, Smart Brake Support (SBS), adds a collision prevention function at intersections. It also avoids deviation from the driving lane through monitoring the curb, in addition to lane markings.
Despite the MX-30 adopting Mazda's center-pillar-less Freestyle door system, excellent collision safety performance is achieved through a rigid body and structures that efficiently absorb crash energy. In addition, the frame structures pay minute attention to the protection of the high-voltage battery.
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